Visual+Literacy

I think that this is a poor visual in terms of the concepts discussed in the PAT model. It seems that the message that the visual is trying to convey is that Americans consume far more meat than is necessary. I say it seems because the visual is somewhat out of context. It leaves us to wonder of they are trying to compare us to other nations consumption, the rise of the fast food industry, obesity related etc.? If the person is left with so many unanswered questions that suggests that the visual was ineffective. In addition the overall perception is not a strong one in my opinion. I am not led in any certain direction and am left unsure of what to take from the visual. The actions used, i.e. the pictures proximity to the text and alignment seem like an after thought, if thought about at all. The tools used, font, colors etc. did nothing really to draw me in or further enhance the materials being introduced. I think that if more thought had been put into what the message of the visual was and how it could be enhanced, then the design would have followed. More thoughtful choices regarding the pictures, font, colors etc. would have brought the subject material alive.